KPMG's survey of 90 golf tour operators regarding the latest trends in golf tourism.Golf tourism, in its own right, has developed into a successful business, and there are numerous tour operators tailoring their offers to the specific needs of golfers all over the world. Whether as a primary motivation for a holiday or simply as a secondary activity, golf attracts millions of holidaymakers worldwide.
Golf tourists purchase many different goods and services while on their trip, supporting a wide range of businesses such as hotels, restaurants, retailers and, of course, golf facilities themselves through the purchase of green fees, golf equipment and cart rental. IAGTO¹ has reported that the daily spend of golfers in the destination itself is frequently at least double that of the general leisure tourist (in Spain the spend is 120% more per person per day).
While golf tourism demand still lags behind the volume of pre-crisis years, we were pleased to note that the number of golf tourists was on the increase in 2011 and there are several emerging golf destinations in the market. Nearly three-quarters of the tour operators surveyed are also positive about the future.
¹ International Association of Golf Tour Operators
This is the revised version of the Golf Travel Insights 2012 report published on 3 April 2012. Comments attributed to IAGTO in the previous edition were not provided directly by IAGTO and contained some inaccuracies. These have been corrected and are accurate in the revised report.