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Friday, 6 July 2012

Help your golf business perform above par

With the history of the game embedded in its roots and an array of breath-taking scenery to boot, it's no surprise that Scotland is a popular destination for visitors who love to golf.

The Golf Tourism Monitor looks to measure the performance of golf tourism across Scotland, providing an insight into the most popular areas and types of courses.
With the 2011 report now available, there is a fantastic opportunity for golf tourism businesses to learn more about how the sector performed in the last twelve months, and where there might be chances to capitalise on gaps in the market.

While the number of golf visitors had fallen from 2010 when the Open was held at St Andrews, there were still many visitors coming to experience the home of golf for themselves.

Other key findings included:
  • Rainfall in 2011 was up 37%, and sunshine in 2011 down 6%.
  • Visitor numbers in this period are down by approximately 3.8%, whilst visitor revenue is up by 6%.
  • There is a trend towards play over links courses, particularly small links courses, possibly due to the heavy rainfall pushing people to more free draining courses.
  • The UK remains the largest source of golfing visitors.
Run by the Scottish Golf Union, the Golf Monitor is supported by Scottish Enterprise and Visit Scotland.
Click here to access the full version of the Golf Tourism Monitor 2011.

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