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Tuesday, 28 August 2012

Economic factors could override Olympic Games effect

Economic factors could "override Olympic Games effect", finds BSI report

Strong sterling exchange rates, short lead in times, and a corporate focus on reduced meeting and event costs could offset the impact of the London 2012 Olympic Games.
Leveraging the Legacy
BSI’s new report – Leveraging the Legacy: The Post-Olympic Meetings and Events Landscape – has been launched today (28 August).

Examining the effects of the London 2012 Olympics on the events industry, the report notes that while the Games has showcased the UK’s event planning and delivery skills, there are economic factors that will play a role in the ongoing legacy for the sector.

Among these are the strength of the pound against the euro affecting competitiveness, short lead in times, and a continuing corporate focus on reducing meeting and events costs through demand management.

Read more: BSI

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