05.09.12: Winning Years strategy inquiry
The inquiry follows on from a report the committee published in February on issues affecting Scottish tourism.
Amongst the issues discussed were the achievability of the 50 per cent growth target and VisitScotland’s ‘Winning Years’ strategy. In its report the committee indicated it would like to see “more detail on what the strategy and objectives are and how VisitScotland hopes to measure the achievability of these aims”.
To address any uncertainty, the committee asked for yearly statements from VisitScotland on progress towards meeting the target, as well as plans to address any shortfall in progress. It also heard of the frustration amongst industry practitioners about the lack of access in Scotland to reliable and up-to-date tourism statistics.
Last Wednesday, it took evidence from: Stephen Leckie, Chair, Tourism Leadership Group, Andrew Dixon, Chief Executive, Creative Scotland, Willie MacLeod, Executive Director, Scotland, British Hospitality Association, Gordon Arthur, Director of Communications and Marketing, Glasgow 2014, Professor John Lennon, Director, Moffat Centre for Travel and Tourism Business Development, Glasgow Caledonian University, Ray McCowan, Director: Curriculum Strategy and Academic Planning, Jewel and Esk College and David Allen, Director of Scotland, People 1st.
This Wednesday (12 September) it will take evidence from Dr Mike Cantlay, Chairman, and Malcolm Roughead, Chief Executive, VisitScotland and Fergus Ewing, Minister for Energy, Enterprise & Tourism.
More Info: Scottish Parliament